Clear type.
A little character.
theo lives in cobalt, ink, and warm paper. The identity should help a person read, inspect, and act. It should not make a complicated workflow look effortless by hiding the detail.
Lowercase theo · a live typographic specimen, not a separate downloadable logo file.
01the current light palette
Flat color. Clear roles.
Cobalt
#244fc7--ht-accentActions and emphasis
Ink
#192d3b--ht-inkReadable foreground
Paper
#f8f7f2--ht-canvasThe page, not a panel
Mint
#e5eee1--ht-mintA limited positive accent
Coral
#f6e5d9--ht-coralA limited caution accent
Use ink on paper for reading and white on cobalt for primary actions. Mint and coral are supporting fields with ink text. Do not use them as low-contrast text colors or as the only way to distinguish an allowed or stopped result.
Keep the palette flat. No gradient lettering, ambient lavender washes, or glossy surfaces. A fine rule, a source label, and enough space usually explain more.
02three voices, one hierarchy
Headings should speak. Body copy should read.
Locally loaded variable font
Good AI needs more than a model.
Locally loaded variable font
A useful workflow keeps its source close, its responsibilities clear, and its next step easy to understand. Make the reading experience as considered as the headline.
Never the longform reading face
theo, at your side.
Always set the theo brand token in Pixelify Sans, including headings, body copy, navigation, controls, and names such as theo Arca. Keep the surrounding words in their reading or display face. Preserve code, URLs, and machine identifiers verbatim; never restyle or redraw official artwork.
Describe the product consistently: model orchestration with built-in MCIR memory, ready for agents and connected applications. Continuity stays within the authenticated owner scope and existing permissions.
03product and parent
theo is a TheoVex company.
Use the official asset in the “A TheoVex company.” attribution. Do not typeset a substitute parent-company logo or present a sibling product as the owner.
the model-family identity
The real theo Arca mark. Not a substitute mascot.
This is the identity published on the theo Arca Magnus model card. Use it for the Arca family, not for unrelated models or the parent company.
The mark’s native gradient belongs to the artwork. Keep it intact without applying gradients to the surrounding interface, lettering, or surfaces.
04texture with a purpose
Put the drafting marks behind the diagram, not the sentence.
Source → draft → review
Text sits on an opaque paper field. The grid stays in the margin, where it supports the drawing without competing with the words.
Useful character, not decoration everywhere.
Use drafting grids for structure, hatching for a boundary, and restrained grain at the edges of a composition. Keep controls and reading surfaces clear.
The theo character can introduce a question or explain a step. It must not cover the work, pretend to be a clinician, or make a simulation look like a real person's case.
Describe examples as examples. A brand specimen does not authorize a new product claim, partnership, certification badge, or customer endorsement.
05real files, local to this site
Download the available assets.
These links download the existing assets as-is. The theo text specimen above is not offered as an approved vector-logo download.
Need a different format or a usage review?
Ask for the right asset rather than redrawing the official wordmark or inventing an approved lockup.